Privacy Policy
Privacy Policy
How we handle your data
Your privacy matters to us. Here's a plain-language explanation of what we collect, how we use it, who we share it with, and the rights you have.
Never sold
We don't sell your data
30 days
Response to data requests
Anytime
Opt out of marketing
What we collect
Information about you
Information you give us directly
When you create an account, place an order, contact support, or sign up for our newsletter, you share things like:
- Name, email, and phone number
- Shipping and billing address
- Payment details (handled securely by our payment providers — we never see your full card number)
- Order details, preferences, and order history
- Messages you send to customer support
- Reviews, feedback, or photos you choose to share
Information collected automatically
When you visit aimea.eu, we and our partners automatically collect:
- IP address and approximate location (city or country)
- Device type, browser, and operating system
- Pages visited, links clicked, time spent on site
- Where you came from (search engine, ad, social media)
- Cookie identifiers and session data
Information from third parties
We may also receive data from:
- Payment providers (transaction confirmations, fraud risk scores)
- Shipping carriers (delivery status, tracking)
- Advertising platforms (audience insights, ad performance)
- Fraud prevention services
How we use it
Why we collect your data
- Fulfilling your order — processing payments, picking, packing, shipping, and handling returns
- Customer service — answering questions, resolving issues
- Account management — letting you log in, see your order history, save addresses
- Marketing — sending you emails about new products, promotions, and offers (only with your consent where required)
- Personalised advertising — showing you relevant ads on social media and search engines
- Site improvement — understanding what works on our site and what we can do better
- Fraud prevention — protecting both you and us from unauthorised transactions
- Legal compliance — meeting our tax, accounting, and regulatory obligations
Who we share with
Our trusted partners
We don't sell your personal data. We do share certain information with the partners that help us run our business. They can only use the data for the specific purposes we agree with them, and they're contractually required to protect it.
E-commerce platform
Shopify
Powers our online store, processes orders, hosts customer accounts, and provides built-in analytics.
Payment providers
Airwallex
Processes card, Apple Pay, and Google Pay transactions. Handles fraud screening.
Klarna
Processes pay-later and instalment payments. Klarna makes its own credit decisions.
Clearpay / Afterpay
Processes buy-now-pay-later payments in supported regions.
Shipping & logistics
Carriers (DHL, and local partners)
Receive your name, address, and contact info to deliver your order.
Advertising & marketing
Meta (Facebook & Instagram)
Shows you relevant ads on Facebook and Instagram, measures ad performance, and helps us reach similar audiences. Data is shared via the Meta Pixel and Conversions API.
TikTok
Shows you relevant ads on TikTok, measures performance, and helps with audience targeting. Data is shared via the TikTok Pixel.
Google (Ads, Analytics, YouTube)
Shows you relevant ads across Google Search, YouTube, and the Display Network. Provides website analytics through Google Analytics.
Shows you relevant ads on Pinterest, where supported.
Email & communication
Klaviyo
Sends our marketing emails, order confirmations, and shipping updates. Lets us personalise messages based on your purchase history.
Analytics & attribution
Triple Whale
Helps us understand which of our marketing channels are working — measures attribution across ads, emails, and the site.
Google Analytics
Provides anonymised, aggregated reports on how visitors use our site.
Customer service tools
Our support platform
Stores and manages your messages to customer support, so we can respond and follow up.
Fraud prevention & legal
Fraud detection services
Analyse transactions for signs of fraud, chargebacks, or abuse.
Authorities & legal bodies
If required by law, court order, or regulatory request.
Cookies & tracking
How cookies work on aimea.eu
We use cookies and similar technologies (like pixels and tags) to make the site work, understand how it's used, and show you relevant ads.
Essential cookies
Needed for the site to work — your cart, checkout, login, and security. These can't be turned off.
Functional cookies
Remember your preferences like language and currency. Set with your consent where required.
Analytics cookies
Help us understand how people use the site (Google Analytics, Shopify analytics, Triple Whale). Set with your consent where required.
Marketing cookies
Track your activity so we can show you relevant ads on platforms like Meta (Facebook, Instagram), TikTok, Google, and Pinterest. Set with your consent where required.
Managing your preferences
You can change your cookie preferences at any time through the cookie banner on our site or your browser settings. Blocking some cookies may affect how the site works.
Marketing
Emails and ads
We send marketing emails only if you've signed up for them or made a purchase (where this is allowed by law). You can unsubscribe at any time using the link in any marketing email or by emailing us.
For advertising, we share certain data (like your email or your activity on our site) with platforms like Meta, TikTok, Google, and Pinterest so they can show you relevant ads. You can opt out by:
- Adjusting your cookie preferences on our site
- Changing ad settings on each platform (e.g. Meta, Google, TikTok)
- Using browser-level privacy signals (like Global Privacy Control)
- Emailing us at support@aimea.eu
Your rights
What you can ask us to do
Wherever you live, you can:
- Access the personal data we hold about you
- Correct data that's inaccurate or out of date
- Delete your data (subject to legal retention requirements)
- Unsubscribe from marketing communications at any time
To exercise any of these rights, email us at support@aimea.eu. We'll respond within 30 days. We may need to verify your identity before processing certain requests.
Data security
How we protect your data
- Encryption. All data in transit is protected with SSL/TLS encryption.
- PCI-DSS. Payment data is handled by certified payment providers — we never store full card numbers or CVVs.
- Access controls. Only authorised team members can access personal data, and only when needed.
- Partner standards. Our service providers are required to maintain appropriate security measures.
While we take every reasonable precaution, no system is completely secure. If you think your account has been compromised, contact us right away at support@aimea.eu.
Data retention
How long we keep your data
We only keep your data as long as we need it:
- Order & transaction records — 7 years (for tax and accounting requirements)
- Customer service messages — 3 years from the last interaction
- Return and exchange records — 3 years from resolution
- Account data — for as long as your account is active, plus 3 years after closure
- Marketing consent — for as long as you're subscribed, plus 1 year after you unsubscribe
- Website analytics — up to 26 months (anonymised)
- Fraud investigation records — up to 5 years
After these periods, data is securely deleted or anonymised.
Regional rights
Depending on where you live, you may have additional rights under local privacy laws.
If you're in the European Economic Area (EEA)
Under the General Data Protection Regulation (GDPR), you have these additional rights:
- Restriction — ask us to temporarily limit how we process your data
- Data portability — receive your data in a structured, machine-readable format
- Objection — object to processing based on our legitimate interests
- Withdraw consent — for anything based on consent, you can withdraw it anytime
- Lodge a complaint — with your local data protection supervisory authority
Our legal bases for processing: Performance of contract (orders, customer service), legitimate interest (fraud prevention, analytics), consent (marketing emails, advertising cookies), and legal obligation (tax, accounting).
If you're in the United Kingdom
Under UK GDPR, you have the same rights as EEA residents (see above). You can also lodge a complaint with the UK Information Commissioner's Office (ICO).
If you're in California (CCPA / CPRA)
California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to know what personal information we collect, use, and disclose
- Right to delete your personal information
- Right to correct inaccurate information
- Right to opt out of "sale" or "sharing" for targeted advertising
- Right to non-discrimination when exercising these rights
We honour Global Privacy Control (GPC) signals as an opt-out request for the device and browser you used. To exercise any right, email us at support@aimea.eu.
If you're in another country
Depending on your country, local privacy laws may give you additional rights. To exercise any right available to you, email us at support@aimea.eu and we'll do our best to help.
International data transfers
As a global business, your data may be transferred to and processed in countries outside your own — including Hong Kong (our headquarters), China (warehouse and logistics), the United States (Shopify, Klaviyo, Meta, Google, TikTok, Triple Whale), Germany (EU warehouse), and other countries where our service providers operate. For transfers from the EEA or UK, we use appropriate safeguards including Standard Contractual Clauses (SCCs) approved by the European Commission. You can request more information about these safeguards by emailing us.
Children's privacy
Our site is for adults. We don't knowingly collect data from anyone under 18. If you believe a child has provided us with personal data, please contact us at support@aimea.eu and we'll delete it.
Third-party links
Our site may link to other websites. This Privacy Policy only applies to aimea.eu. We're not responsible for the privacy practices of other websites — please review their policies before sharing personal data.
Governing law
This Privacy Policy is governed by the laws of the Hong Kong Special Administrative Region, without prejudice to mandatory data protection rights that apply in your country of residence.
Updates to this policy
We may update this Privacy Policy from time to time. Significant changes will be communicated by email or a notice on our website. Last updated: June 2026.
Company Registration No. 79129895
Contact: support@aimea.eu
